Privacy Policy

Last Updated: 2/8/2025

Introduction

Welcome to MildlyMama. We are committed to protecting your privacy and ensuring you have a positive experience on our website and in your interactions with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://shopmildlymama.com or make a purchase from us.

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined here. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

Personal Information You Provide

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- Contact Information: Your name, billing address, shipping address, email address, and phone number
- Payment Information: Credit/debit card numbers, payment card details, and billing information (Note: We do not store full payment card numbers; these are processed by our secure payment processors)
- Account Information: Username, password, and preferences if you create an account
- Communication Information: Records of your correspondence with us, including customer service inquiries and feedback
- Marketing Preferences: Your preferences in receiving marketing from us

Information We Collect Automatically

When you visit the Site, we automatically collect certain information about your device and interaction with our Site, including:
- Device Information: Web browser type, IP address, time zone, and some of the cookies installed on your device
- Usage Information: Information about how you interact with our Site, including pages viewed, products browsed, referring URLs, and date/time stamps
- Location Information: Approximate location based on your IP address (country, city)

InFormation from Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing activities. For more details, please see our "Cookies" section below.

Information from Third Parties

We may receive information about you from third parties, such as:
- Social media platforms when you interact with our content or accounts
- Service providers who assist with payment processing, fraud detection, or marketing
- Publicly available sources

How We Use Your Information

We use the information we collect for various business purposes, including:

To Fulfill Your Orders
- Process and fulfill your purchases, including sending order confirmations and shipping notifications
- Process payments and prevent transactional fraud
- Manage returns and exchanges

To Communicate With You
- Respond to your customer service requests
- Send you important account-related information
- Send promotional communications (with your consent)
- Notify you about updates to our policies

To Improve Our Services
- Analyze how customers use our Site to improve functionality and user experience
- Conduct research and development for new products and features
- Monitor and prevent security incidents and fraudulent activity

For Marketing and Advertising
- Send you marketing communications (if you have opted in)
- Personalize your experience on our Site
- Measure the effectiveness of our advertising campaigns
- Show you relevant product recommendations

For Legal and Compliance Purposes
- Comply with applicable laws and regulations
- Protect our rights and the rights of others
- Enforce our Terms of Service and other agreements

Legal Basis for Processing (For EEA/UK Residents)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using your personal information depends on the specific context in which we collect it. We typically rely on the following legal bases:
Performance of a contract: When we need to process your information to fulfill our contractual obligations to you (e.g., processing your order)
Legitimate interests: When we have a legitimate business interest that is not overridden by your data protection rights (e.g., improving our services, marketing, fraud prevention)
Consent: When you have given us clear consent to process your personal information for a specific purpose
Legal obligation: When we need to process your information to comply with a legal obligation

How We Share Your Information

We may share your personal information with third parties in the following circumstances:

Service Providers
We share information with companies that provide services on our behalf, such as:
- Payment processors: To securely process your transactions
- Shipping carriers: To deliver your orders
- Email service providers: To send you communications
- Analytics providers: To understand how our Site is used
- Marketing partners: To help us with advertising campaigns

These service providers are contractually obligated to protect your information and only use it for the purposes we specify.

Business Transfers
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that transaction.

Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

With Your Consent
We may share your information with third parties when you give us explicit consent to do so.

Aggregate or De-identified Information
We may share aggregated or de-identified information that cannot reasonably be used to identify you for various purposes, including research, marketing, or analytics.

International Data Transfers

MildlyMama is based in the United States. If you are located outside the United States, please be aware that information we collect may be transferred to, processed, and stored in the United States.

For users in the EEA, UK, Switzerland, and other regions with data transfer restrictions, we implement appropriate safeguards (such as Standard Contractual Clauses) to ensure your personal information remains protected according to applicable data protection laws.

Cookies and Tracking Technologies

What Are Cookies?
Cookies are small data files stored on your device when you visit a website. They help the website remember information about your visit.

How We Use Cookies
We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until they expire or you delete them) for the following purposes:
- Essential cookies: Necessary for the Site to function properly
- Performance/analytics cookies: Help us understand how visitors interact with our Site
- Functionality cookies: Allow the Site to remember choices you make
- Targeting/advertising cookies: Used to deliver relevant advertisements

Your Cookie Choices
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

Do Not Track
Some browsers have a "Do Not Track" feature that lets you tell websites you do not want to have your online activities tracked. Our Site does not currently respond to "Do Not Track" signals.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction
You have the right to access the personal information we hold about you and to request corrections if it is inaccurate.

Deletion
You may request that we delete your personal information, subject to certain exceptions.

Opt-Out of Marketing
You can opt out of receiving marketing communications from us at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us at privacy@shopmildlymama.com
- Updating your preferences in your account settings

Data Portability
You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

Restriction and Objection
You may have the right to restrict or object to certain processing of your personal information.

Withdraw Consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

Exercising Your Rights
To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We may need to verify your identity before processing your request. We will respond to your request within the time required by applicable law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include:
- The length of time we have an ongoing relationship with you
- Whether there is a legal obligation to which we are subject
- Whether retention is advisable considering our legal position (such as regarding applicable statutes of limitations, litigation, or regulatory investigations)

When we no longer need to process your personal information, we will either delete it or anonymize it.

Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we learn we have collected personal information from a child under 13, we will delete that information promptly.

For products intended for children, we collect only the minimal information necessary to fulfill orders, and this information is provided by the purchasing adult.

Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and testing
- Access controls and authentication procedures
- Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites, plug-ins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other reasons. We will post the updated Privacy Policy on this page with a new "Last Updated" date.

If we make material changes to how we treat your personal information, we will notify you through a notice on the Site's homepage or by email to the primary email address specified in your account (if applicable).

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Store Name: Mildlymama

Email: info@shopmildlymama.com
Phone: +1 (307) 357-7311
Address: 69 Omega Dr, Newark, DE 19713, USA

If you are located in the EEA, UK, or Switzerland, you have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.

Thank you for trusting MildlyMama with your personal information. We are committed to protecting your privacy as we support you on your parenting journey.