Do not sell or share your personal information

Last Updated: 2/9/2025

Your Rights Regarding Personal Information

At MildlyMama, we respect your privacy and provide you with control over your personal information. If you are a resident of California or other U.S. states with comprehensive privacy laws, you have specific rights regarding the sale or sharing of your personal information.

We Do Not Sell Your Personal Information

MildlyMama does not and will not sell your personal information to third parties. This includes:

  • Your name, contact information, or address
  • Your payment information
  • Your purchase history
  • Your browsing behavior on our site
  • Any demographic information you provide

We Do Not Share Your Personal Information for Cross-Context Behavioral Advertising

We do not share your personal information with third parties for cross-context behavioral advertising (commonly known as "targeted advertising" or "interest-based advertising") without your explicit consent.

Limited Data Sharing for Business Purposes

We only share your personal information with trusted service providers for specific business purposes, such as:

  • Order fulfillment (shipping carriers)
  • Payment processing (secure payment gateways)
  • Customer service (email and support platforms)
  • Website analytics (to improve your shopping experience)

These service providers are contractually prohibited from using your information for any purpose other than providing services to us.

Your Privacy Rights

Depending on your state of residence, you may have the following rights:

1. Right to Know

You can request information about:

  • Categories of personal information we collect
  • Sources from which we collect personal information
  • Business purposes for collecting personal information
  • Categories of third parties with whom we share information

2. Right to Delete

You can request deletion of your personal information, subject to certain legal exceptions.

3. Right to Correct

You can request correction of inaccurate personal information.

4. Right to Opt-Out

You have the right to opt-out of:

  • The sale of your personal information
  • Sharing of your personal information for targeted advertising
  • Profiling in furtherance of decisions that produce legal or similarly significant effects

5. Right to Limit Use of Sensitive Personal Information

You can request that we limit the use of your sensitive personal information to what is necessary to provide our services.

6. Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

How to Exercise Your Rights

For California Residents

To exercise your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Submit a Request:

Verification Process:
We will need to verify your identity before processing most requests. This may require you to provide:

  • Your name and email address associated with your account
  • Additional information to confirm your identity
  • For certain requests, we may need you to log into your account

Authorized Agents:
You may designate an authorized agent to make requests on your behalf. The agent must provide written permission or a power of attorney, and we will still need to verify your identity directly.

For Residents of Other States

If you reside in Colorado, Connecticut, Virginia, Utah, or other states with comprehensive privacy laws, you may exercise similar rights by contacting us using the methods above.

Data We Collect and How We Use It

For a complete description of the personal information we collect and how we use it, please see our full Privacy Policy.

Third-Party Tracking and Advertising

While we do not sell your personal information, we do use certain third-party services that may collect information about your browsing activities:

Cookies and Similar Technologies

We use cookies for essential website functions and analytics. You can control cookies through your browser settings.

Analytics Services

We use analytics services (like Google Analytics) to understand how visitors use our site. These services collect aggregated, non-personally identifiable information.

Advertising Networks

We may work with advertising networks to display relevant ads to you on other websites. These networks may use information about your visits to our site (but not your personal information like name or email) to show you ads for our products.

To opt-out of personalized advertising:

"Shine the Light" Law (California)

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. As stated above, we do not share your personal information with third parties for their direct marketing purposes without your consent.

Changes to This Notice

We may update this notice periodically to reflect changes in our practices or applicable laws. The "Last Updated" date at the top indicates when revisions were made.

Contact Us

For questions about your privacy rights or this notice:

ShopMildlyMama Privacy Team

Response Time: We aim to respond to all privacy requests within 45 days, as required by law. If we need more time, we will notify you.

We are committed to protecting your privacy and providing transparency about how we handle your personal information. Thank you for trusting MildlyMama.